South Africa might not be on the same level as other countries when it comes to using the internet to sell products and services, but we’re catching up. Experts predict that online ecommerce sales will reach R225 billion in just five year’s time. The Covid-19 pandemic has no doubt contributed to this, by keeping people at home and discouraging them from making purchases in-person.
As a small or medium business, you might be wondering if there’s value in having an online presence which would require investing in one of the many internet solutions for SMEs available on the market. This blog will explain how an internet service and presence can help your business grow its sales and boost its brand recognition. It will also show you why FTTB (fibre to the business) is the best connectivity offering for your needs.
Why Does My Business Need To Be Online?
It’s no secret that for many consumers, online shopping is more personalised, convenient, affordable and fun. It lets them find what they want, and have it delivered to their doorstep in less than the time it takes to boil the kettle for a cup of coffee. This means more sales opportunities for you. However, the benefits of having an online presence don’t end there.
Research shows that being able to trust a business when deciding whether to buy its product or service is more important than price. Having a web presence increases this trust and provides potential customers with a way to reach out to you with questions they might have. A web presence also provides them with product ratings, customer testimonies and discounts which could further sway them to your business.
To have a web presence, you will need a professionally designed and built website that customers can visit and use to buy your products or services online. However, even the most attractive looking website and unbeatable deals won’t appeal to customers if your business isn’t operating using a fast and reliable internet connection. In fact, a website that appears offline or voice connection that doesn’t go through will reflect badly on your business.
Why Your Business’s Internet Connection Matters
Let’s say, for example, that you sell birthday cakes and have a website promoting your services. Your website has a contact form that customers can use to contact you and it promises a 24-hour feedback time. Your website allows customers to buy a cake online via a secure payment gateway and promises a free 20% discount for repeat customers.
You decide to invest in a no-frills internet LTE or ADSL service. It isn’t made for businesses, but you don’t see what difference that makes. After all, you just need an internet connection to get online, right? Well, this doesn’t take into consideration that your business internet needs will differ dramatically from your personal internet needs.
If a customer wants to share a cake design with you, will you have cloud access to facilitate convenient content sharing? If you need to order an imported product from a supplier on a Friday afternoon, will you be able to do this without delays due to poor internet speeds?
If you don’t have a fibre connection, you might not get important emails if the weather is bad or your signal strength is poor — as is common with LTE connections. And if all your employees are using the internet at once on an ADSL connection (which uses phone lines to transmit data via copper cabling), customers may not be able to get through to you at all. Your current connection also might not be secured against sophisticated hacking attempts, leaving your customers’ financial information vulnerable.
Unless you have an internet service provider and package that can prevent such problems, you might need to switch to a dedicated business fibre offering.
Why Should I choose FTTB (Fibre To The Business) from SADV?
SADV is a tried and trusted local service provider with over a decade of experience in connecting South Africans to the internet. We can offer you a range of FTTB packages to choose from and our coverage covers most metropolitan areas as well as major parts of the country. Check our website to ensure we have coverage in your area or are planning on reaching your area in the near future.
Our FTTB packages come with distinct benefits that have been tailored to meet the needs of business owners. You can consolidate your data, video and voice needs into a single package. Depending on what you select, you’ll get access to uncapped and unshaped data that can be used as you see fit thanks to our high-availability, low-latency network. Our use of optical fibre technology means data will get transferred from the internet to your connected device in a matter of moments.
Our costs are transparent, with most requiring a single setup fee and a set monthly fee for the duration of your chosen contract period. Our solutions are built to scale up or down so they can move with your business and our network is underpinned by an established infrastructure and cable network.
Our cloud-based voice solutions will streamline your operations by letting you make and receive calls at a lower cost and without expensive hardware needed. You can even choose a softphone-based system which will allow you to use your existing smartphone or computer as a telephone via a headset and microphone.
SADV will offer you support 24 hours a day, 365 days a year. We know that your business cannot afford even the slightest delay if it encounters an internet issue, so we’ll work to make sure that any problem you encounter is resolved as soon as possible.
If you’re finally ready to switch to a dedicated internet service that will help you grow your business, contact the SADV team today. It takes roughly two weeks to get your line installed and set up, so you won’t have to remain disconnected for very long.